The Mode Of Transportation We Use Most Today Is The...

The mode of transportation we use most today is the personal vehicle. â€Å"Henry Ford’s dream of everyone having a personal car has almost come true. Cars have become a status symbol in many society and the more cars you have the richer you appear.† (Chauhan 2016) Tata Group is a global enterprise, which was founded by Jamsetji in 1868. Their headquarters are in India. â€Å"There are 29 publicly-listed Tata enterprises with a combined market capitalization of about $134 billion (as on March 31, 2015). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.† (Tata 2016) Tata Motors is one of†¦show more content†¦It was started with no previous relationship in the automobile industry and became one of the leading manufacturers in the world (Turnipseed and Gamble 2014). The other international strate gy option is the joint ventures that Tata Motors created with numerous other car companies such as Daimler-Benz, Tata Holset, MG-Rover, Fiat and many others. The most profitable of those turned out to be the Jaguar-Land Rover and Fiat. After the official merger and acquisition of Jaguar-Land Rover in 2013 (JaguarLandRover 2016), Tata Motors was able to target a significantly different market in the premium market segment. The capital on growth opportunities with acquiring two globally recognized brands was considerably high. â€Å"The division s unit sales increased from 314,433 in 2012 to 372,062 in 2013 to 429,861 in 2014. The division s rise in sales and profitability was largely a result of the growing popularity of its Land Rover brand, which included the Defender, LR2, LR4, Range Rover Evoque, Range Rover Sport, and Range Rover models. Land Rover sales accounted for 82.8 percent of the luxury division s unit sales in 2013 and 84.5 percent of the division s sales in 2014. While Jaguar s XF and XJ sedans struggled to compete against BMW, Mercedes, and other luxury performance sedans, its XK and F-Type coupes and convertibles had received strong interest among luxury sports car enthusiasts. Unit sales for the Jaguar brand increased by 37 percent between 2013 and 2014.†